Search Engine Optimization
It is simply not enough to just build a website, you also have to market it so
people on the Internet can find it. Search Engine Optimization (SEO) is the process
of enhancing a website so that it will rank higher in the search engines. The
higher your search engine rankings for the right keywords the more traffic your
website will receive. Our team of SEO experts will take the time to explain the
entire process of optimizing your website's search engine rankings to you. They
will help you develop a strategy utilizing either natural or paid SEO techniques.
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Natural SEO
Natural SEO uses techniques such as backlinks, social bookmarking, website metatag
and directory enhancement to "naturally", i.e. without paying for it, enhance
your website's search engine rankings. It is a long term strategy that will cause
your website to show up in the natural search results of search engines like Google
and Yahoo. At ABS we recommend this strategy very highly. It may take more time
to develop but its effects are more substantial.
Paid SEO |
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Paid SEO uses techniques such as pay per click, Google Adwords and AdSense, and
Affiliate Networking to improve your website's ranking in the search engines.
This is a short term strategy and it can be very costly if not properly managed.
With paid SEO you are paying for every visitor to your site, whether they are
converted into a paying customer or not. While this method can drive a lot of
traffic to your website in a short period of time it also has many disadvantages.
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